SEO Maintenance

Search Engine Optimization requires on-going follow up and fine-tuning. Websites require refinements as search engines and directories change their ranking algorithm, and bring new pages online. It's important to measure monthly by:

• Measuring traffic (with Webtrends or other stats package )

• Exploring new keyword strategies (with Word Tracker)

• Re-optimize any pages that drop in rank

• Re-submit or looking for the engine to revisit the page in the Web logs

• If running a paid placement campaign, adding keywords that successfully convert to your web pages

• Running site link checks to make sure pages that are no longer relevant are removed from the website and search engine directories

• Updating sitemaps and robot files to reflect changes in the website