Key Words

Keywords are how you are found. They are the words entered by users in search engines such as Google. If you use the same keywords your potential customers are typing into Google, your website will rise in their location in the search engine results pages.

Where do you place keywords on your website?

In the meta tags of each page. Meta tags are part of the programming of each page on your website.

The web copy on your web pages should also contain those same keywords that are in the meta tags.

How do you find the right keywords for your business? A useful tool to help with this is the Word Tracker, an online company that analyzes the best key words to use in all the major search engines. Their most basic service - The Keyword Report - is free!