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Content for SEO

(if you want to read about "Writing for the Reader", go to: web copy >> )

Keyword Frequency is how often a keyword appears on the page or in an area on the page. In general, the more times a keyword appears on the page, the more relevant it will be to that search.

It's also important that keywords are being used in the text links that are pointing to pages within the site.

A correct example would look something like:
"Read more about the best insurance rates."

In contrast, it would be a mistake to use a link like:
To find out more about best insurance rates, "Click here".

Search engines, especially Google, interpret the above incorrect example to a website as the site being about "click here".

 

 

 

 

 

 

 




 

 

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