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Building Customer Trust


How can you ensure your customer's experience on your website is a positive one that builds their trust in your ability to provide them with the service or product they are seeking?

  • Make sure your email address has the same name as your website

  • Make their experience on your website a good one

  • Respond to their inquiries

  • Don't invade their privacy


Email Addresses should match the Company Website Domain

Nothing says more to your level of commitment to your on-line business than whether or not your email address has the same domain name as your website. Imagine yourself on the other side of the computer screen, wanting to buy a computer for example from www.dell.com. If their email address is, dellstore@yahoo.com, would you feel comfortable committing to their product if they can't even commit to a an email that matches their domain?

 

Your Customers Website Experience should be a Good One

It all comes down to respect. If you treat your customer like an intelligent, savvy consumer and your website reflects that sentiment, your customers will know it and they will begin to trust you. What are the signs of respect an on-line customer is looking for?

  • Let them make the decisions about what they want to read and when. This means no pop-ups, no Flash presentations, and no animations that they can't turn on and off on their own accord.

  • Make the navigation to your site clear and easy to follow

    Read More about Navigation>>

  • Write thoughtful copy that doesn't waste their time or insult their intelligence

    Read More about Web Copy>>
 

Respond to their Inquiries

How can you improve the response rate of inquiries through your website?

Read More about Who's Minding your Webstore>>

 

Don't Invade their Privacy

All contact with your customers should be at their request. Spamming has become such a problem, there has been federal anti-spam laws put into place. Send emails to them through Opt-in choices they they make.

Read More about Email and Opt-in Methods>>

 

 

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