Before you can know the success of any SEM campaign, you have to know where you currently stand. So, the traffic to your website should be measured and tracked. A good web hosting company will offer a web stats package in order to see how many hits your pages are getting. Admittedly, some of the stats offered out there can be limited and poorly displayed.

A very comprehensive and free package we have is offered by Google at:

http://www.google.com/analytics/

After you get the tracking code, place it on the web pages of your website. Need help? Contact our Customer Service for some guidance.

Over a period of months, traffic to your site should increase significantly after the recommendations in this SEM tutorial are followed.